Sitting at the crossway of wellness and innovation, Theragun, the pioneer in percussive massage treatment, revealed previously this week it is rebranding to Therabody Therabody will continue to embody Theragun’s initial mission and dedication of leading the tech wellness area by creating cutting-edge products utilizing exclusive technology to supply natural health services for everyone. In addition to the Therabody rebrand, the business is introducing an exclusive USDA accredited organic CBD line, TheraOne this summer season in addition to Theragun’s 4th generation percussive massage gadgets with the intro of the brand’s new proprietary motor utilizing QuietForce Innovation and Smart Percussive Therapy, flawlessly incorporating with the upgraded Therabody app.
The new product launches and integrations has caused a natural progression for the business to develop into its new name. “Since the day I developed Theragun to help me with the discomfort triggered by a bike accident, our objective as a company has actually been to assist others with their muscle stress and discomfort, whether it’s for an injury, a condition or working out,” said Dr. Jason Wersland, Founder and Chief Wellness Officer of Therabody. ” We want our clients to understand under particular situations there are alternatives to taking pain medication and Theragun has been among them. Now, with the launch of TheraOne, we have the ability to provide our consumers another natural health option that is not only effective by itself, however also matches our Theragun Percussive Treatment devices. I’m thrilled with this milestone of releasing Therabody and how it enables us to assist more people. We are just getting started as we continue to develop items backed by science that can further assist people feel much better, naturally.”
Therabody’s objective is to create services and products that inform and empower customers to be in control of their own health. While the brand name will continue to champion accessibility and inclusivity through the products, services, and research that Therabody needs to provide, it will also provide more services that are both natural and reliable, further helping the neighborhood. Theragun and TheraOne are the 2 existing departments under the new Therabody with strategies to establish and expand into additional sectors in the future.
As far as rebranding throughout a pandemic, they did a face a few barriers and even had to hold off numerous of their launches. Provided the timing, and our real dedication to health and wellness, we made the hard choice to hold off the launch of our new items,” shared CEO Benjamin Nazarian. “Nevertheless, we have actually had the opportunity throughout this challenging time to contribute Theragun to medical facilities around the world and see the effect Theragun has been having on our frontline employees.
Nazarian and the team felt it was the correct time to announce the rebranding this previous week as more people have actually ended up being more accustomed to life in the house. Coronavirus has actually also influenced Therabody to return toddler beneficiary roots. “Due to the modification in the retail environment, we have highlighted our e-commerce channel, which is how we began as a business. We are thrilled to release our brand-new line of product and share the next chapter in our story with our community as the stay at house policies are gradually beginning to come to an end across the nation,” Nazarian continued. TheraOne is s lated to introduce in summertime2020 With more than two years of dedicated research and development prior to its launch, the TheraOne portfolio will include five new proprietary full- spectrum CBD items that are all-natural and contaminant complimentary. The 5 brand-new products were likewise formulated utilizing patent-pending Biosorb ™ technology to maximize the absorption of all the natural advantages the plant has to offer.