Let’s talk side hustles, the search for balance, and constructing the flourishing CBD-infused skincare brand, Fitish. There’s nothing “ish” about Jenna Owens’ career or success.
You might recognize Owens’ name as the former cohost of the popular nationally-syndicated radio program, The Kidd Kraddick Early Morning Program, where she served as an on-air character for 12 years.
The entrepreneurial venture Fitish, which Owens introduced in April 2017, began as the Fitish30 fitness program, and has because ended up being known for its CBD-infused skin care line, which is sold on Fitish’s site along with at significant sellers like Neiman Marcus and Urban Outfitters. Since introducing with Fitish’s launching items, the “Tone Down” CBD facial mist and the makeup setting spray, “Don’t Sweat It,” the “Dew It” moisturizer has ended up being an immediate classic.
” The entire concept was substantiated of a word– the name of the brand name and my own individual journey to discover more balance in my life,” Owens shares. “On the radio, I often got asked by our audience what I did to remain in shape and I constantly simply replied with, ‘I’m not fit, I’m simply fitish.‘”
As Owens was handling a broadcasting career with her side hustle, finding the time to squeeze in a workout was proving to be a difficulty.
” As I make sure numerous ladies do, I was comparing myself to the Fitstagram women. I could not keep up with those exercises and I hated being preached to about always finding the time to work out for 2 hours a day. It wasn’t possible. I was getting up at 4am every day for an early morning show and barely had the energy to do 30 minutes, a few days a week. I thought, possibly there’s really a concept here and I can reveal people that it is possible to work out efficiently and have more balance.“
This look for balance eventually progressed into the Fitish workout program and after that the flourishing skincare brand name, when Owens had an “aha” moment in the gym locker room:
” I understood I wished to develop an item and invested over a year considering how I might perfectly incorporate the Fitish lifestyle into that. It occurred to me at one very particular minute post-workout class in the ladies’s locker room. We were all originating from work, sometimes still in makeup, and going out for drinks or conferences right after. We were merely freshening up post-class. It was the lightbulb minute I had been seeking for so long. We required assist with a seamless transition from work, to gym, to social life. Athletic charm required to be a thing. Why wasn’t there a line of items geared towards this mentality? I understood I needed to make something that was easy to utilize on-the-go and budget-friendly.”
For Owens, credibility has actually always been a crucial part in her personal brand name’s success, and now in her products’ success. “Hosting a radio morning show for over a decade, it’s difficult to fake a personality.
Although Owens left morning radio to manage her business full-time, fans of her voice and sincerity can now catch her on Fitish: The Podcast, with former radio cohost J-Si, where they bring their enthusiasm for mental health awareness to the podcasting airwaves.
Learn how she found the nerve to pivot, how she found her function, and why keeping Fitish available is important to her.
Karin Eldor: Why did you make the products CBD infused?
Jenna Owens: I had been a substantial supporter of CBD for rather some time already at this point. I thought, if CBD can be this anti-inflammatory internally, I wonder what it could do topically.
Eldor: I love that you rotated from early morning radio this previous February, after nearly 12 years! Essentially ideal prior to quarantine hit in March. How did this leap make you feel? I know there was worry, of course …
Owens: It’s amusing due to the fact that in my retired-ish announcement as I jokingly referred to it on the program, I was candid and said I sat on the decision for a very long time wanting to get that 100 percent sensation of certainty. The reality is I do not think any profession leap is going to be simple or particular. It feels more like a cliff dive! I ended up with a 75 percent certainty, 60 percent on some days. Regardless, I felt it was important to follow my impulse. You can’t get to second base with one foot still on. I still wake up in the middle of the night racked with entrepreneur stress and anxiety, but I do not regret the choice at all. How would I understand what Fitish could be without taking that leap?
Eldor: I like the art of the pivot when it pertains to ladies altering profession lanes. What advice do you have for other women wanting to do the very same?
Owens: We all make time for the things we want to do. I hear so typically from women that want to start a side hustle, that they don’t have time.
As soon as you choose you are alright with stopping working and you don’t want to live thinking, what if I had attempted that?, then you know your response.
Eldor: I also enjoy that it’s important for you to keep ease of access, with a reasonable cost point (your most pricey product up until now is “Dewing It,” priced at $47), while still keeping an elevated look.
Owens: I believe as a company owner, it’s crucial to understand your client. Specifically when business is constructed around D2C. I knew my radio audience and what they were looking for, and what they would not wish to spend. I do not connect to the super unaffordable luxury market because I’m not that. Thinking about the scenario we are going through, the luxury market feels even more unrelatable.
Eldor: What was the first huge minute for Fitish appeal, when you understood you were entering the best instructions?
Owens: I’ll never forget the very first wave of real client evaluates we obtained from the Tone Down CBD mist. I awakened for the program one early morning and had actually been flooded with emotional messages from women about what Tone Down relieved for them. One woman wrote about her mommy utilizing it on her extreme burns from radiation treatment for breast cancer, and just how much they decreased over night. I suddenly realized that this had another level of purpose and potential that I never could have prepared for. I wasn’t just in the appeal/ wellness service any longer. I remained in the business of healing It was also the minute, in hindsight, I understood I had found my purpose.
Eldor: What else are you dealing with?
Owens: Working on scaling. I can reveal Fitish Pet is one location I’m particularly excited about.
Eldor: While Fitish is scaling and you are growing a growing number of as a skincare entrepreneur, I enjoy that relatability remains a top priority for you.
Owens: I prefer the candidness of what life is actually like, not the viewed perfection. By pulling back the curtain on my own struggles, I organically and unintentionally produced a neighborhood of fans who were thrilled to follow along on my organisation undertaking as a result. I also show customers what we are dealing with, and prospective fails or catastrophes. The battle is even more interesting than the success.